Nov 04

Aquatrols Seed Enhancement Technology in the News

Aquatrols Seed Enhancement Technology is attracting positive media attention from around the country. Dr. Matt Madsen, long-time Aquatrols cooperator and Assistant Professor in the Department of Plant and Wildlife Sciences at Brigham Young University, recently joined Julie Rose on BYU Radio’s Top of Mind to discuss his work in restoring native grasses in Oregon with the help of Aquatrols surfactant seed coatings.

In the interview, Madsen talks about the major challenges facing rangeland restoration and how his relationship with Aquatrols has allowed him to pursue innovative solutions to help increase reseeding success rates after wildfire. Madsen and Rose go on to discuss the potential global impacts of the seed enhancement technology in relation to drought and water scarcity worldwide. You can listen to the full interview by clicking here.

<<< Related Blog post: Exploring Seed Enhancement – A Groundbreaking Science >>>

Dr. Madsen’s work was also showcased in a recent television feature from Oregon Public Broadcasting. The OPB piece delves further into Madsen’s work with “seed pillows,” and features tremendous visuals of the surfactant seed coating process. You can watch the entire feature in the embedded video below:

You can learn more about Aquatrols Seed Enhancement Technology by visiting

Stay connected! Follow the people and organizations in this Blog post!

Aquatrols: @Aquatrols
Top of Mind: @BYUTop
Oregon Public Broadcasting: @OPB


About The Author

More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Aquatrols’ advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass, and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.