Respect the Drop
May 01

Respect the Drop

respect-the-dropSince 1955, we’ve committed to protecting our most valuable natural resources. In addition to products that help partners make better use of water and other applied inputs, we promote an internal culture of conservation. In recent years, we’ve optimized operations and focused our vision, embracing a corporate and social responsibility to “Respect the Drop.” 

What Does “Respect the Drop” Mean?

This philosophy reminds us that water is vital to every aspect of life. If we’re going to not only sustain our way of life, but continue to grow as a population, we need to consume water and other natural resources responsibly and respectfully.

Built on more than 60 years of Aquatrols’ heritage, “Respect the Drop” represents something much larger than ourselves. From the laboratory to the field, each one of us plays a critical role in carrying on that legacy and reaching our shared goals as a company. Combined with CEO Matt Foster’s personal commitment to conservation, “Respect the Drop” goes hand in hand with our mission to advance sustainability efforts in the agriculture, turf, and horticulture industries through our innovative product line and evolving thought-leadership.

Conservation at Our Roots

Aquatrols was founded on the belief that we could make water use more efficient, and over 60 years later we’re still trying to improve on the sustainable use of water and other natural resources. In our Paulsboro, NJ headquarters we’re always looking for additional ways to positively impact the surrounding environment. Just a few updates include:

  • Installing energy-efficient lighting in our warehousing and office facilities
  • Working with our local municipality to expand their “residential-only” recycling program to include local businesses as well
  • Partnering with our container supplier to offer a free tote recycling program to our customers
  • Planting a pollinator garden with native plant species to attract bees and other pollinators
  • Building a winding nature trail around the perimeter of our campus
  • Installing a mineral block for the local deer population

Get Involved

We know that conservation requires steadfast dedication. To “Respect the Drop” calls for us all to broaden our contributions to the global pursuit, to expand conservation methods in our daily lives, and to celebrate each breakthrough.

Use #RespectTheDrop to join the conversation on Facebook, Twitter and Instagram, or visit


About The Author

More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Aquatrols’ advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass, and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.