Jul 09

Untapped Relief for a Thirsty Industry

A recent report from Reuters offers a glimpse at some of the ways ranchers and farmers in the United States are dealing with the grim reality of water scarcity.

The report signals something of an awakening for an industry that accounts for more than 70% of global water use. It is clear that farmers and ranchers no longer see water as a simple “you have it or you don’t” commodity. Supplies aren’t being left to the whims of the weather gods any longer.

Instead, as more folks fall into the “you don’t” category year after year, water is being viewed as a finite resource that can be (and MUST be) controlled and managed efficiently.

While the report points out some encouraging changes in the industry, it fails to mention what may prove to be the most significant tool in the battle against water scarcity: the use of soil surfactants.

A wealth of research suggests that soil surfactants may decrease crop losses during times of drought and reduce the amount of irrigation water needed during normal growing seasons.

In multiple trials, the use of Aquatrols patented IrrigAid Gold soil surfactant has shown to produce water savings of 20% to 40% per growing season for corn-growers in low-rainfall regions.

Test results also show improved water efficiency for tomato producers. In multiple studies, the surfactant was shown to increase root biomass, soil moisture, and early tomato yields, even when irrigation rates were reduced by 20%.

Not only is IrrigAid Gold a proven way to get more out of every drop of water, it is also much more affordable and readily available than alternative techniques like genetic modification.

So as farmers and ranchers continue their grueling battle against drought and water scarcity, they should remember that there is a simple, inexpensive, and highly effective tool still left in the chest.

For more information on IrrgAid Gold and other Aquatrols products, please visit


About The Author

More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Aquatrols’ advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass, and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.