Oct 05

Aquatrols Approach Program Recognized for Excellence

The Aquatrols Approach program was recently recognized by Loyalty360, the national group that charts successful customer loyalty programs.

The company was among a group of leading national business-to-business brands that are “building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way.” Loyalty360 awarded finalists in ten categories, each representing a key facet of a brand’s customer loyalty focus.

According to Loyalty360, the awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had the highest weighted average client or multiple clients finished across categories.

“It was an honor to represent Aquatrols and to see us recognized with an honorable mention award in the same category as companies like Bank of America and Signia US,” said Robert Wilson, portfolio development manager. “It’s nice to know we’re on the right track with our Approach program and we’re doing the best for our customers.” Learn more about the 2022 Loyalty360 awards here:


About The Author

More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Aquatrols’ advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass, and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.