Following the announcement from Aquatrols HQ in the US earlier this year, the Exclusive Global Agreement now becomes a tangible reality as Aquatrols Europe prepares to make these proven turf products available to the UK market. Aquatrols and Redox Turf announced a global exclusive strategic agreement in January 2020 which made Aquatrols the sole distributor of Redox’s premier turf products. This expands the Aquatrols offering, with a range of highly effective, differentiated nutritional products that are complementary to the existing wetting agent line.
Aquatrols and Redox Turf are bringing together two of the strongest brands in turf to enhance the resources focused on the Turf Rx line of products. While Aquatrols is now the exclusive distributor, the products that are currently somewhat unknown to the European market remain the same products that greenkeepers throughout the US have come to trust.
Redox CEO, Darin Moon, had this to say of the agreement, “Soil moisture management and soil nutrition are intrinsically linked, so joining forces with the most trusted brand in the wetting agent space is a move that seemed natural for our business. We are eager to be able to offer turf customers easy access to our products through Aquatrols who will provide global support through their sales and technical team.”
Currently in his third year as Aquatrols President and CEO, Matthew Foster, says that this agreement is one that will strategically help Aquatrols continue to expand their presence in the global golf market.
“This agreement gives us the ability to offer turf managers the nutritional components of a maintenance programme from a trusted brand within the industry, in conjunction with our current water management products. By bringing our areas of expertise together, we will be able to better serve our customers in a way that is more holistic for their course.”
More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Their advanced product suite optimises soil-water-plant interactions in agricultural, professional turfgrass and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.
About Redox Turf
Redox Turf is a specialty nutrient company that focuses on innovative plant growth technology that maximises efficiency, uptake & performance. Through proprietary bio-nutrient complexing, chelation, micro-encapsulation and a production process incorporating both chemistry